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Tuesday, July 30, 2019

Gift Giving - A Business Owner's Guide In 3 Easy Steps

Photo by Freddie Collins on Unsplash
At some point or another, almost every successful business owner is going to need to create a gift basket, prize pack, or corporate offering of some sort. Maybe you want something to wow potential new clients, to reward employees at your company Christmas party, or perhaps for a seminar with essential experts in your field. Regardless of the reason behind it, the task certainly isn't simple, and many have no idea where even to start. So, before you get the short straw (or step into your time to shine if you enjoy this kind of thing), here are three easy steps to getting corporate gift giving right:

Keep it "on-brand"
Ever heard of the saying "any publicity is good publicity"? Apply it here. Employees won't mind getting promo items or other corporate gifts as long as they are beautiful and useful. You'll get extra points if there are other goodies in there for them to enjoy. The same applies if the gift basket is for external parties. When selecting branded products to include, always go for quality over any other factor. The last thing you want is for your brand to be associated with cheapness. Get this right, and the act of giving becomes a passive form of marketing that adds value to the recipient's life: a win for everyone involved.

It's worth noting, as well, that your business card should always be included when the gift baskets are intended for external use, as should any other company-specific information that's relevant to the reason they're being given.

Be diverse
This point is particularly important if you're going to be including consumables in your gift baskets, but it is still relevant for those sticking to long-lasting products. It's pretty much a given that one of your company's offerings should be included in any gift you give, but be sure to remember that a one size fits all approach won't work well. We, humans, are all unique little snowflakes and, apart from the pleasure we feel from receiving personalized gifts, there are practical aspects to be considered too.

If you deal in clothing, for example, be sure to have a range of sizes on hand to allocate appropriately. Likewise, if you include edible items, make sure to have vegetarian or gluten-free options for those who need them. Not only does this show that you care enough about the recipients to have taken the time to tailor your offerings to their needs, but it also means there will be less stress about running out at the last minute as there will be substitutes to cover you if you do.

Add a cherry on top
Last, but not least, don't skimp on the packaging, especially if your baskets are going to be freighted. A cheap and nasty exterior can really detract from what's inside and may put your recipient off before they even open it. Aesthetics aside, if you're going to be sending your gifts out, you want to know they're going to survive the trip. Obviously, you don't want to spend too much of your budget on the part people will get the least use out of, but don't automatically choose the lowest priced option.

Organizing gifts can be nerve-wracking as it is. However, it becomes particularly stressful when it's linked with your job. Do your research on who will be receiving the present and make sure your gift is structured accordingly and adds value to their lives. The rest will fall into place of its own accord.

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