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Sunday, March 4, 2018

The Best Ways to Promote Your Acoustic Night

At some point, you're probably going to want to show off your newfound guitar playing skills to an audience. You might find that making sure that you’re not playing to an empty room becomes as great a source of stress as learning that fiddly chord change, so you’ll want to minimize the risks and get the maximum impact in your promotions. Letting people know that you’re playing, and where they can find you, might not be something that you contemplated when you first picked up that acoustic guitar, but if that’s where you are now, here are some top tips for promoting the hell out of your planned performance.

Putting on a performance doesn’t need to be a massive amount of work as long you prioritize and use the tools that you have available. If you’re friendly with your local coffee shop manager, then maybe that’s the best place to consider your first performance. Making the most of your contacts can save you a lot of time, energy and potentially money as well, so use everything you can to make your planning easier (leaving you free to tackle learning that new song). You may need to put some legwork in, but using your contacts, friends, and family to save costs can reduce your stress levels and make your experience much more relaxed.

Make Your Own Merch
It would great if you could afford to make t-shirts, posters, and hats that declare your status as the newest talent to hit your town. Unfortunately, most people planning their first gig aren’t going to be able to splash out on the big merchandise possibilities until they’ve got a few profit-making shows under their belt. However, that doesn’t mean that you can’t use some online tools to promote that first gig, and if you plan wisely, you might get more bang for your buck than you think. You probably assume that the best way to promote your gig is to take straight to your social media, but you might find that local advertising is more useful, since it targets people who are actually in the vicinity. Use online poster design templates and print them up before slapping them on every lamppost and empty space you can legally use. A good poster can attract a good crowd, so don’t restrict your thinking to social media.

Social Media
But don’t forget social media of course! While it’s a bad idea to focus all of your attention on Facebook posts, the ability of social media to reach a wider audience can’t be understated. Although it may only get you a few paying audience members at your first gig, social media makes it very easy for people to share their reviews and share any footage that you might have managed to grab from that initial gig. Using your first show to promote your next one is where the power of social media comes into play, and despite the fact that you want to localize your promotional activity to real-world strategies, always keep in mind that social media can be a valuable tool. You can even use it to livestream your first gig and see where that takes you.

In amongst all of the promotional activity that you get up to, don’t forget this one key piece of advice: have fun. Music is a gift, and by taking that first step into the world of performing your talent to an audience, you’re sharing that gift in the best way that you can.

Disclosure: Java John Z's did not receive compensation for this post and is not responsible for prize fulfillment.
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