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Wednesday, August 23, 2017

Redesigning Your Website to Boost Customer Traffic

Your website is an increasingly important reflection of your business, your brand, and the quality of your offerings. With more people online than ever before, and more clients and customers in the habit of checking online for information, products, details, and directions, your website not only needs to accurately and appealingly reflect who you are and what you have to offer, but it also needs to be easily discoverable by your customers. If they can’t find your website, or they don’t like the experience that they have once they find it, you may be losing customers to competitors with a better web experience on offer.

However, determining if your customer traffic can be improved and taking the steps to change your website and boost traffic can take specialist skills beyond your current employees’ expertise. For best outcomes, consider bringing in the expertise of outside consultants. Online marketing and web development agencies or contractors can offer deep knowledge of specialist website design with varying levels of cost, specialization, and internal organization. When working with contractors, you may want to consider working with an umbrella PAYE company to ensure that all forms and payments are accurately handled.

Whether you choose to tackle the tasks in-house or outsource, use the following key questions to inspect and adjust your website to boost customer traffic.

Does it look right?
Website design trends change quickly; what may have been cutting edge, or at least professional and tasteful when first designed, may be off-putting, dated, or confusing now. Schedule regular reviews and refreshes of your site design to make sure that it is an asset and not a liability. A solid behind-the-scenes design with a good content management system makes it relatively simple to tweak the appearance of your site without a complete redesign.

Does it work right?
Devices, browsers, and coding languages are all updated frequently. Site designs can lose total functionality or simply perform below the competition. Flash landing pages are a well-known example of a once-popular and now-failing design element. Your site should work well on a wide variety of devices, screen resolutions, and browsing speeds. It also needs to serve your customers’ needs and your business’s strategic goals, not just operate without bugs. Do you have clear, SEO-friendly text that draws in search engine-based traffic? Can customers find what they’re looking for easily and quickly? Are your calls to action defined, functional, and compelling – and aligned with your business goals? There are many content options that play into functionality. Blogging, content marketing, and online advertising should be reviewed as options and applied strategically for your business.

Is it flexible?
Mobile browsing is a significant portion of web traffic, pushing 50% depending on your market sector and customer base. Your website needs to be attractive, functional, and compelling, whether it’s on a phone, tablet, or computer screen; otherwise, you risk losing clients or customers to competitors who have crafted a better experience for their customers.

Are you measuring it?
Web traffic analytics are accessible, cheap, or free, and full of actionable insights. Make sure that you have clear goals for your website, then regularly check up on your traffic and website visitor interactions, tweaking your site and content to achieve the best outcomes based on that data.

The good news is that there are lots of ways to boost your website traffic and grow your business online. Make sure that you have the right skills and insight on your team by developing staff or bringing in contractors and agencies to help you achieve a strong, effective, and high-traffic web presence for your business.

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