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Friday, May 19, 2017

Social Media Marketing for Dummies: 2 Essential Social Media Marketing Tips for Beginners

The ultimate goal of social media marketing is to bring attention to you, your products or services through social media. In this day and age, social media marketing is one of the fastest ways to gain attention to a product. However, a lot of people are in the dark about how to make social media work for them. In this article, we’re going to give you a few pointers on how to take your social marketing efforts to the next level.

Find the Best Social Media Platform for your Needs
The first thing you have to do is decide where you will concentrate most of your social media efforts. It’s very important to choose the main target, as not all social media platforms serve the same audience. In some cases, Facebook or Google+ might be more appropriate, while in other cases a site like Pinterest might be more suited. One mistake people make is dividing their efforts across too many platforms at once, as their efforts become unfocused.

The best way to find the most suitable platform for your product or service is to look at what your competition is doing. You can do so by using a tool like Klear to identify the influencers in your industry and see where they get the most attention from. If they have 100k Facebook fans and virtually no Twitter following, you’ll know where to concentrate your efforts.

Make Sure Your Social Media Profiles are Optimized
Optimizing your social media page is essential if you want to improve the chances of your site being noticed by major search engines. While many other factors will affect your ranking, optimization is the first step.

First of all, you have to know which keywords are driving your niche. You can use a free keyword tool such as the Google Keyword Planner. For inspiration, you can use the site tool to spy on which keywords your competitors are using. Input one or many of your competitors’ websites in the URL section and gather a list of keywords you could insert naturally into the text.

Next, make sure your profile is as detailed as possible. If you’re using Facebook, try to keep the ‘About’ section under 170 words. Make that your profile name is directly related to your brand, and not a series of numbers. Make sure that the company overview, mission, description, contact info, and basic info section are filled in, too.

Create Meaningful Content
Make sure your website is linked to your profile and make sure that you update your page regularly with meaningful posts. If you’re struggling to come up with meaningful content, you could always hire someone to create content for you. Digital marketing company Single Grain and many others specialize in social media marketing and content management. Investing in quality content is essential if you want to succeed with any social marketing campaign.

While social media marketing is a relatively low-cost way to bring attention to your brand, it still has to be done the right way for you to gain any result. These two tips alone should give you the proper foundation for success. An optimized profile filled with top quality content and concentrated efforts will go a long way in ensuring that you get the most out of your social marketing campaign.

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