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Monday, December 16, 2019

Online Vs. Offline Shopping: Trends For 2020


It’s no secret that tablets and smartphones are making shopping a breeze for online buyers in today’s digital world. Moreover, they also make online gambling feeling like a walk in the park, as you can delight in amazing online casino bonuses such as William Hill free £10 bonus.

However, there’s still a fraction of people that prefer seeing an item in person before rushing to make a purchase. With that being said, while the chances of physical stores becoming extinct are slim to none, online shopping plays a key role in shoppers’ overall experience.

So, without further ado, here are some trends to look out for in 2020. Read on!

1. Mobile Shopping

Tablets and smartphones are anticipated to play a crucial role in the future of the retail sector. For shoppers commuting to different stores, mobile gadgets can make them steer towards stores, situated within their respective localities.

Delivering promotions is a key factor in offline vs. online marketing. More than 60% of consumers want the freshest promotions in real-time on their devices. Nonetheless, the flipside to this is that mobile gadgets are unable to display a barrage of products at a go. Contrary to PCs, mobile users need to repeatedly scroll to get to the checkout feature and locate the different products.

2. Branding

The importance of brands to customers’ choices will continue as one of the 2020 shopping trends. Establishing and growing brand loyalty entails more than improved products and pricing.

Therefore, by utilizing content marketing, suppliers offer additional tips, updates, and events. Internet marketing poses a greater edge because retailers can relay their visions and stories to a wider audience.

3. Social Consciousness

Being a retailer who exudes social responsibility resonates with customers in 2020. For instance, roughly 35% of grocery shoppers settle for brands with social consciousness. Back in 2016, roughly 40% of customers boycotted a myriad of brands, as a result of irresponsible behavior.

Consumers want to be in the know of pricing and product features, along with different factors of production operations. For instance:
  • The facility’s condition.
  • Energy consumption required for production.
  • The purpose of the goods (import or export).
  • The organization’s environmental exercises or practices.
The implementation of social media to shed light on social consciousness paves the way for various approaches in marketing. Therefore, in 2020, you can anticipate an increment in retailers using social media platforms like Instagram, Twitter, and Facebook to post videos and photos of their production procedures, ingredients, employees, and more.

4. Mobile Payments

Cash in hand is no longer at the top of the list when it comes to clientele preferences on making payments. As such, in 2020, convenience will steer shoppers towards mobile payments. It’s estimated that nearly 1,080 billion dollars will be generated from mobile payments through the end of this year.

5. Buyer Experience

More of the than not, offline vs.realize online shopping are perceived as two separate concepts. However, they’re more similar than you realize. The similarities far outweigh the differences with the five vital factors to take into consideration, as outlined below.

Location: It’s important in physical retail stores. However, it is equally essential for online shopping. Keeping that in mind, consumers situated in remote parts of the globe tilt towards certain websites as a result of shipping costs, constantly gravitating towards the earnest option.

Convenience: There’s no dispute that online shopping inherently exudes more convenience. However, the branding coupled with the layout is equally as crucial. Therefore, products must be easy to locate.

Knowledge: You’ve probably heard of the adage: Knowledge is Power! Thus, being a connoisseur in a certain industry makes you more trustworthy to consumers.

For online shops, this involves having a knowledgeable team of consultants that are readily available when consumers get in touch with them via Live Chat or phone call.

Image: An online retail store that is easy on the eyes, does wonders when it comes to the consumer experience. Therefore, business owners will want their brand to be appealing not only offline, but also online.

Pricing: The lowest price doesn’t necessarily mean high competitiveness. Retailers may focus on customers that don’t mind paying more for tip-top quality products in return.

The Bottom Line

We’re progressing towards an era where offline and online shopping encounters are blending to one. Minor and major retailers have an online presence, whereas conventional web-based brands are dipping their foot in the offline world.

So, brands need to stop perceiving offline and online shopping in two different scenarios. Hence, customers can expect both encounters to be equally amazing, and brands need to cater to these two worlds. Online and offline shopping is here to stay.


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