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Wednesday, May 22, 2019

National Beauty Drive Ends 5/31 #NationalBeautyDrive

Have you heard about the National Beauty Drive? It is an effort by Project Beauty Share (PBS) to collect new personal care, hygiene, and beauty products for distribution to organizations helping marginalized women get back on their feet. PBS has joined forces with privé Hair Products asking their supporters nationwide to gather their “tribe” and donate hygiene and beauty products to disadvantaged women all over the country through their new #NationalBeautyDrive campaign, running May 1st through May 31st.

How it Works:

  • Through May 31, 2019, PBS is encouraging women to sign up on the PBS website to participate as a Beauty Driver in the #NationalBeautyDrive campaign
  • By signing up to be a Beauty Driver, they agree to gather their “tribe” (friends, mommy clubs, church group, book club, sorority, etc.) to collect new hygiene items, such as shampoo, deodorant, razors, tampons, etc.
  • Beauty Drivers will locate an agency or shelter in their community that aligns with Project Beauty Share’s mission to donate the collected products
  • Beauty Drivers are asked to follow @project_beauty_share on IG or @projectbeautyshare on FB, upload a short video or photos of their efforts using #NationalBeautyDrive, along with a short caption about what “beauty in the giving” means to them, inspiring others to participate
  • Project Beauty Share will select a standout Beauty Driver from among the submissions to receive 120 privé Hair Products to be donated to their selected shelter or agency, based on their statement and how their chosen agency aligns with the PBS mission, they will also win a prize pack from privé and PBS t-shirts for themselves and their tribe

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