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Tuesday, December 12, 2017

3 Ways to Make Your Fundraiser Count

If you need to raise money for your local community, your sports team, your college, your business, or a charity that is in need, hosting a fundraising event is a great way to do it. Arranging and organizing the fundraiser itself can be a time-consuming task, however, so it pays to think ahead and get on top of the planning well in advance. Here’s how to make your fundraiser really count.

One of the most important parts of the fundraiser, apart from the money you raise at the end of it, of course, is ensuring that everyone who attends has a great time. The more fun they have, the more they enjoy themselves, the more money they will be willing to part with. So getting the food and drink right at your fundraiser is a top priority. Speak to local catering colleges to see if they would be willing to donate their time (and maybe even ingredients) to the cause. If you’re really lucky, they might throw in some cookery demonstrations too. If you don’t know or can’t find a professional who can help, enlist friends and family. You can buy your ingredients in bulk at wholesalers, which will save you money. Alternatively, why not host a potluck kind of event, where everyone who attends brings a dish? This can be really exciting, as you won’t know what food will turn up until the day – it also means that there were definitely be enough food for everyone.

Just like any other event, your fundraiser will need some good marketing behind it to ensure that lots of people come to it. You can post on Facebook, and make a Facebook page just for the occasion. You can have flyers printed. You can advertise in local businesses, and in local press. Speak to your nearest radio station and see if they’ll mention your fundraiser for you. Word of mouth is a fantastic way of gathering more interest, so ask everyone you know to talk about your event, and get people interested.

Once the event has started, don’t stop marketing! If it’s an all-day event, those who attend in the morning can boost attendance in the afternoon by letting people know about it. If you invest in some branded cups for your event those walking around with them will do your marketing for you. Personalized plastic cups can be bought in bulk, and can really boost your event, and people do like a take home memento from a great event.

Saying Thank You
Once the event is over, you’re still not finished. As you hosted a fundraiser, it’s likely that a lot of items – time, food, drink, equipment – were donated. So it’s important that you say thank you to the contributors, and the volunteers who helped you. A simple thank you will give them a positive view of you and your event, and, should you ever need their help in the future, you will be able to call on them.

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