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Tuesday, October 24, 2017

3 Top Ways That Your Web Design Will Result in Conversions

Smart designers know that one of the most important factors affecting conversions is website design. Your efforts at social media and SEO may create lead magnets that draw in a ton of traffic to your site. However, if your web design is overlooked, it could seriously impact your conversion rates negatively.
We already know that many people decide whether a company is credible or not just based on its website. It also helps if it is aesthetically pleasing! Research has shown that unprofessional, poorly designed sites can cost businesses up to 38 percent of leads every year. That is a whole lot of money to lose!
The primary purpose of any sales-oriented website is to convert site visitors into paying customers. In order to do this, form must meet function. That means that you can have a pretty site that still prompts the user to go further down the sales funnel. To help you accomplish this, here are three top principles that will help you implement web design that converts.
1. Less is More
Hick’s Law is a popular theory that guides the work of many web designers. In essence, it states that giving a user more options increases the time they take to make a decision. Even worse is the fact that too many choices can even make people lose interest in the whole process.
In terms of web design, this means that limiting the number of choices available to users can help drive up your conversions.
Start by cutting back the number of links that are available in your navigation bar. Furthermore, think about using a full-screen welcome gate as your homepage. In this case, you will be able to cover the whole screen and provide a single call-to-action that users will be able to focus on immediately. This move will minimize the distractions on your homepage while keeping its functionality intact.
In a nutshell, Hick’s Law is all about identifying the actions that are most important to your bottom line. Every page of your website should accomplish one main objective. Limiting your user’s choices will make your website easier to use, driving up your conversion rates.
2. Use Lots of White Space
White space – also known as negative space in web design – is a concept that refers to the lack of design elements on a web page.
The more white space you use, the better it is for your conversion rate. This is because white space makes your site user-friendly and usable. It also forces the user’s eye to focus on the areas where design elements appear on the page.
White space allows you to draw people to where you want them to go. Whether you want users to buy, subscribe, call, or email, whitespace can help you improve your conversion rates.
3.  Use Large, High-quality Images
Image quality can set the whole pace of your website. If you use low-quality images, it does not matter what other design tricks you implement – users will see your site in a very negative light.
Apart from using high-quality photos, it is also important to use very big ones. That is because massive images automatically give a site more panache and credibility. If you are showcasing a product, they also allow users to see the detailed beauty of your product.
The battle to achieve great design while optimizing your site for conversion is a tricky one. However, it is important to find the balance between the two. This is the only way to take advantage of site traffic and convert it to sales.

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