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Saturday, June 13, 2015

Popsicle Partners with Marvel



Keep your eyes open this summer for a special partnership with Popsicle and Marvel comics. On June 21—the “official” first day of summer—Popsicle will start releasing its digital comics, one story at a time, on Popsicle.com. In July, families can pick up their own limited-edition hard copy comic book at select Marvel retail stores. Families can log on now to the new SuperHero hub, “Deep Freeze 9,” on Popsicle.com to register to be among the first to read these one-of-a-kind comics. It also features SuperHero-themed activities to keep families entertained all summer long!
To help spread the SuperHero news and excitement, the Popsicle Brand has teamed up with actress, entrepreneur, and supermom of two, Vanessa Lachey.

"I am thrilled to partner with the Popsicle Brand Team on their summer campaign," said Vanessa Lachey. "Popsicle pops are one of my family's favorite treats and SuperHeroes are huge in my house right now."

Popsicle will release a series of nine digital comics on Popsicle.com on the first "official" day of summer, June 21. Families can also pick up their own limited-edition hard copy comic book, featuring all nine comics, at select Marvel retail stores beginning in July. The comic series details the heroic escapades of Popsicle characters Mandy, Pete and Ace, who were sent to save the summer.

In addition to the comic book release, Popsicle invites families nationwide to visit its new SuperHero hub, "Deep Freeze 9," on Popsicle.com. The hub provides SuperHero-themed family activities including a "Mission Control" that will house the comics and an action-packed trailer; the "Flavor Force Lab," providing parents and kids with comic-inspired crafts; and, the option to sign up for an ongoing e-newsletter and be among the first to access the official digital comics.
"From being the staple of the neighborhood summer barbeque, to mom's go-to afternoon treat for her kids, the iconic Popsicle ice pop has long been the original SuperHero of the summer," said Nick Soukas, brand building director, U.S. Unilever Ice Cream. "As makers of the Original Brand Popsicle, we are excited to be part of the SuperHero fun and extend the opportunity to families all summer long with our first-ever Popsicle Brand comic book and new online hub, 'Deep Freeze 9.'"

"When the Marvel Custom Solutions team met with the Popsicle marketing team for cool ideas for 2015, we wanted to come up with a program that would set Popsicle apart from other brands in the category," said Jonathan Rheingold, V.P. of Marvel Custom Solutions.

Popsicle pops come in the iconic yellow box and are available in more than 20 unique flavors including the childhood favorites Orange, Cherry and Grape. This year, the iconic Popsicle brand expanded its line of family-favorite pops to include three new varieties:
  • Popsicle Tootsie Pops® come in classic Orange, Cherry, and Grape shells with a chewy, chocolatey center.
  • Popsicle Mystery Middles feature a cherry berry shell with three white mystery centers: Lemonade Blast, Wacky Watermelon and Bursting Bubble Gum.
  • Popsicle Frozen, inspired by the blockbuster Disney movie, includes delicious flavors such as White Cherry, Purple Berry and Blue Raspberry.  

The SuperHero fun also extends in-store with the Popsicle Marvel Avengers Assemble™ pops, featuring Captain America™, Hulk™ and Iron Man™. These pops come in delicious fruity flavors including strawberry, kiwi-green apple, grape, kiwi-cherry, lemon and blue raspberry.
To learn even more about the Popsicle "Original SuperHero of Summer" comic series, families can like the Popsicle Facebook fan page at Facebook.com/Popsicle and can follow Popsicle on Twitter at Twitter.com/Popsicle.

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