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Tuesday, November 5, 2013

"Hi BabyBoo!" from Yo Gabba Gabba Co-Creator

Hi BabyBoo! Logo
As an author myself, I love hearing when others buck the normal production trend when they release new content. I always wondered how I would have done had I self-published any of my books, if I would have earned more. I recently heard about an effort that a creator behind Yo Gabba Gabba! was doing. Co-creator Scott Schultz and his brother Ben Schultz, Yo Gabba Gabba Music Supervisor, are embarking on a new project to bring music, art, puppets, sign language, and giggles to the youngest audiences with Hi BabyBoo! The cool thing about this though is they aren't just producing it with the Yo Gabba Gabba crew. Instead, they are trying to get fans involved in the development through a KickStarter campaign. I think its a great idea. By the time the show gets to the next phase of production, there will already be a fan base rooting on the project, thanks to their contributions and input through KickStarter.

If you're not familiar with KickStarter, it is like the IndieGoGo effort going on with the dark chocolates from sweetriot. Basically, before the project sees the light of day, the creators/founders seek out funding from the public for the project. In the case of BabyBoo here, if you donate towards the effort, what you get as a thank you for the donation varies from a signed cast photo, to your name in the credits, to even having your baby on the show. All based upon how much you give towards the cause.

To help describe what's going on here, Scott Schultz explains things in this video:
As explained in the video, the audience will be younger than Yo Gabba Gabba. But probably the biggest difference is the interactiveness of the show via an app, initially available for the iPad.

If this sounds interesting and you'd like to support the show development, visit the Hi BabyBoo! project page over at KickStarter. They're shooting for a $150K goal in funding. Unlike the sweetriot campaign, if the goal isn't met, they get nothing.

I wish them luck.

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